On April 03, 2019 the Intellectual Property Management Center (IPMC) organized a talk on “The Role of Intellectual Property in Sports”, in observance of the IP Month and the World IP Day.

Two panel sessions were staged at the 6th floor of the School of Design and Arts campus, first on “Value Creation and IP Protection in Sports”. Panelists included DLS-CSB Director of the Center for Sports Development and Taekwondo Olympian, Coach Stephen Fernandez, IP Law Practitioner and IP law book author Atty. Ernesto Salao, and pdi.net sports photographer and graphic designer Tristan Tamayo. The session was moderated by Atty. Macris Mallari of the IPMC.

The second session was on the topic of “Innovation Trends and IP Best Practices”, and moderated by Atty. Janice Tejano, Director of the IPMC. Among the panelists were Atty. Mary Grace Cruz-Yap, Director of Documentation, Information and Technology Transfer Bureau of the the Intellectual Property Office of the Philippines, Ryan Anthony Tan, President of NAVCO-Garmin Philippines, Matthew Martirez, Co-founder and Head of Business of Brand New Design Studio, and Atty. Aldean Philip Lim, Co-founder of Ahon.ph.

In her inspirational message, Atty. Yap stressed the importance of IP-awareness given that intellectual property is practically part of every person’s day to day activities. The panelists also shared their personal experiences in dealing with intellectual property issues in their respective fields. The program closed with the awarding of prizes to the winners of the IP Creative Contest launched by the IPMC in early March.

The World Intellectual Property Organization (WIPO) leads the World Intellectual Property Day celebration every April 26th. This year’s theme is “Reach for Gold: IP and Sports” to highlight the multiple layers of economic activity from intellectual property in sports and the chain reaction which benefits different sectors in the sports economy, from patents in sophisticated sports gear and wearable technologies, sportswear design, sports nutrition, media rights and sponsorships in sporting events, constituting a massive 1% of global GDP.

To see more of the event photos, visit our Facebook Album